I
Design brief
Days 1–4
What we do
Leadership interviews, site and competitor review.
You receive
A signed brief: goals, audiences and scorecard targets.
Your time · 90 minutes
Approve the goals and scorecard targets before design.
Process
Four to six weeks. Five decisions.
Your leadership gives us about six hours across a Signature Site engagement, and eight to ten for a Flagship Platform. Here is exactly when, why, and what you decide.
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I · Design brief
II · Architecture
III · Design
IV · Engineering
V · Launch
Signature Site shown. Flagship Platforms run 8–12 weeks.
II
Architecture
Days 4–8
What we do
Journey maps, sitemap, content plan and key messages.
You receive
A clickable wireframe prototype of the whole site.
Your time · 45 minutes
Approve the structure and the story.
III
Bespoke design
Days 8–16
What we do
Two art-direction routes, then every template, motion and copy.
You receive
A high-fidelity prototype on your own phone, and a design system.
Your time · 2 × 45 minutes
Choose a route, then approve the design.
IV
Engineering
Days 14–27
What we do
Build, CMS, migration, accessibility and security tests.
You receive
A private staging site updated daily, plus editor training.
Your time · 45 minutes
Sign off the finished, fully tested site for launch.
V
Launch & prove
Day 30 + 90 days
What we do
A private unveiling, zero-downtime launch, then independent tests.
You receive
Scorecard reports at launch and at 90 days.
Your time · 3 × 30 minutes
Review scores and agree next improvements.