Website accessibility and performance standards
You see the scores, not just the screens.
Your marketing earns the visit. Your website has to earn the client. So we measure the website itself, against targets you approve, with tools your own team can rerun.
How the scorecard works
Agree the scorecard
In the Design Brief we set targets with your team for performance, accessibility, usability, search readiness and security, written into the contract.
Design and build to it
Every template has a speed and accessibility budget, and key journeys are tested with real users from your audience before launch.
Prove it, then keep it
Independent tests at launch and again at 90 days, shared in a scorecard report your board can read in two minutes.
If any agreed scorecard target is missed at launch, we keep refining at no additional fee until it is met.
- PerformanceLighthouse · target 90+98
- AccessibilityLighthouse + WCAG 2.2 AA audit100Audit passed
- Search readinessLighthouse SEO · target 95+100
- UsabilitySystem Usability Scale · target 80+86
- Task successModerated user tests · target 90%+94%
- Core Web VitalsLCP ≤ 2.5 s · INP ≤ 200 ms · CLS ≤ 0.1Good1.6 s · 110 ms · 0.02
- SecuritySecurity headers grade · target AA+
Illustrative sample. Every client receives their own scorecard at launch and at 90 days.
The ten measures
What we measure, and why it matters to you.
Targets are agreed per project. These are our standard starting points.
| Measure | How it is tested | Standard target | Why it matters |
|---|---|---|---|
| Performance | Google Lighthouse | 90+ | Slow pages lose visitors your marketing paid for. |
| Core Web Vitals | Google field data | LCP ≤ 2.5 s · INP ≤ 200 ms · CLS ≤ 0.1 | Google’s own standard for a good page experience. |
| Accessibility | Lighthouse + independent WCAG 2.2 AA audit | 100, audit passed | Reaches every client and reduces ADA exposure. |
| Search readiness | Lighthouse SEO + structured data review | 95+ | Helps search engines and AI assistants understand you. |
| Usability | System Usability Scale (SUS) testing | 80+ | A score of 80+ is generally rated excellent. |
| Task success | Moderated tests with your audience | 90%+ | Key journeys, such as booking or inquiring, completed without help. |
| Security | Security headers grade + TLS check | A or better | Protects your clients and your reputation. |
| Content clarity | Five-second and first-click tests | Agreed per project | Visitors understand who you are and what to do next. |
| Editor confidence | Post-training survey of your team | Agreed per project | Your team can update the site without help. |
| Uptime | Independent monitoring | 99.9% | Your website is there whenever clients look. |
What we do not promise
Leads and sales also depend on your marketing, budget and market, so no studio can honestly guarantee them. What we commit to is the quality of the website itself, measured and written into the contract. Every client also gets analytics set up correctly, so you can see exactly how the website performs with your traffic.