Flagship project 01 · Engineering & construction
Bimgraphix: the right story for every buyer, on the first screen.
A BIM, steel detailing and CAD engineering firm serving architects, contractors, manufacturers and fabricators.
[The headline business result, e.g. qualified inquiries versus the previous website]
- The situation
- A 20-year engineering partner selling to six very different kinds of buyer across the US and Australia.
- What changed
- Each buyer meets their risk first, finds similar work in two clicks and requests a review in about two minutes.
- Verify it yourself
- Every buyer path, page and inquiry form described here can be opened and checked on the live website today.
Visit bimgraphix.com (opens in a new tab)Live today. Judge it as their buyers do.
The Bimgraphix home page, designed by SovrenOpen the live site (opens in a new tab)
The result
What changed for the business.
Measured in the client's own analytics and published with their approval. Results also depend on the client's marketing and market conditions.
[The headline business result, e.g. qualified inquiries versus the previous website]
[A second measurable result, e.g. consultations requested per month]
[A third measurable result, e.g. share of inquiries from target clients]
What was at stake
Six different buyers. One engineering partner. Each needed to see themselves on the first screen.
Architects, general contractors, MEP engineers, precision manufacturers and steel fabricators across the US and Australia each judge a partner on a different risk: design errors, schedule slip, coordination clashes, scrap and rework. A generic service list asks every one of them to do the translation. Most will not.
See the live websiteWhat every buyer now gets
Each audience the firm sells to, and the outcome it now experiences.
Architects & developers
Confidence before the first call. Their design-error risk is answered on the first screen: “Mistakes made on paper stay there.”
Contractors, MEP engineers and fabricators
No translation required. Each sees a story led by the risk they carry, not a service list to decode.
Precision manufacturers
Proof in their own terms. Tolerances verified before tooling, and a first run without scrap or rework.
Buyers comparing partners
Evidence in two clicks. Comparable past work across 171 projects, filtered by discipline and sector.
Buyers ready to talk
A low-risk first step. A confidential, senior-reviewed margin assessment in about two minutes.
International buyers
Their own language. The full story in English, German or French.
The board-level view
What changed, in the terms a board uses.
Revenue, reputation, risk and reach: the four questions every board asks of a major investment, answered with evidence you can check on the live site.
01Revenue
More of the right conversations.
Interest turns into a qualified first step: a confidential margin assessment that takes about two minutes and is reviewed by a senior engineer.
Measured[+00%] qualified inquiries
02Reputation
Seen as the specialist, by six different buyers.
Architects, contractors, MEP engineers, manufacturers, visualization clients and fabricators each meet a story led by their own risk.
Measured[00%] of visitors who reach the right audience story
03Risk
Fewer reasons to be ruled out.
Dedicated security and privacy pages answer procurement questions before they are asked.
Measured[A] security grade · [AA] accessibility
04Reach
Ready for buyers anywhere, on any screen.
The full story in English, German and French, with no sideways scrolling on any of the four screen sizes tested.
Measured[00%] of inquiries from outside the US
The same story, on every screen their buyers use
27-inch display2560 × 1440
15-inch laptop1440 × 932
13-inch tablet1032 × 1376
6.7-inch phone430 × 932
Shown to true relative scale: 27-inch display, 15-inch laptop, 13-inch tablet, 6.7-inch phone. Select any screen to see it full size.
What this means for your firm
The same outcome, applied to you.
Three lessons from this project that hold for any firm whose buyers decide before they call.
If you sell to more than one kind of buyer
They should see their own risk before your list of services.
If buyers compare you with competitors
Your proof should be two clicks away, not two meetings away.
If the first conversation decides the deal
Make the first step confidential and senior-reviewed.
Verified at launch
Four scores, four business protections.
Targets agreed with leadership before design began, measured with independent tools on launch day.
Fewer prospects lost to waiting. Google speed score, target 90+.
Open to every buyer, lower ADA exposure. WCAG 2.2 accessibility.
Buyers find what they need first time. Usability score, target 80+.
Client data and reputation protected. Security grade, target A.